sous

The best story
wins the shelf.Sous makes sure
it’s yours.

Connect your brand’s data, context, and tools. Sous enriches them with attributes no provider has, then builds the story that wins each retailer.

Connects with all CPG syndicated data sources

See it work

One question in. A story and a deck out.

How It Works

Assign work to Sous like a coworker

Describe what you need. Sous does the work. Runs the analysis, writes the insight, and builds the deliverable. From 2 weeks to 2 minutes.

~2 Weeks
Today's Workflow
1Receive request from leadership
2Log into Nielsen/SPINS/Circana portal
3Pull raw data exports
4Clean and transform in Excel
5Build pivots + calculations
6Create charts and visualizations
7Write insights + recommendations
8Build deck, present to stakeholders
Multiple steps, handoffs, and spreadsheets...
~2 Minutes
With Sous
1Assign the task
Analyze promo lift for Q4. Flag underperformers, build a deck.
On it — deck ready in ~2 min.
2Sous executes
Pulled syndicated data
Applied promo lift measures
Identified underperformers
Built deck
3Work delivered.
Q4_Promo_Analysis.pptx
$1.2M wasted spend flagged · 12 slides
MRLFP +FLAG80%Acce$1.2Mflagged
Your CPG Context Suite

The AI that actually knows CPG

CPG intelligence. Proven workflows. Every data source. Outcomes in minutes, not weeks.

CPG intelligence, built into every answer

Every answer is shaped by what your audience needs, what's feasible, and what drives revenue. Reporting best practices, storytelling frameworks, and strategic framing are all embedded from day one.

Knows what drives lift, velocity, and share, and frames answers accordingly
Shaped by your audience and intent, not generic summaries
Connects signals across your business to surface what matters

Sous Insight

Proactive
OPPORTUNITY DETECTED

Kettle Sea Salt has a whitespace opportunity in Natural channel

Velocity is up 23% L4W but distribution is flat at 42% ACV. There are 312 stores with zero coverage and no competing promos in the next 6-week window.

RECOMMENDED ACTIONS

1
Pitch Natural channel buyer with velocity proof point
2
Target 312 whitespace stores in priority DMAs
3
Align with Q2 Natural expansion goal

Template Library

Pre-built analysis templates to accelerate your insights

System Templates3
Brand A$82MBrand B$65MBrand C$48MBrand D$32MBrand E$19M

Brand Ranking

SYSTEM2 steps

Top brands ranked by dollar sales with share and growth metrics

MULONaturalC-StoreClub

Channel Mix Analysis

SYSTEM3 steps

Stacked channel breakdown by sub-segment across retail channels

Avg48%TPR35%BOGO28%Display15%Ad40%Combo12%Loyalty

Promo Lift Analysis

SYSTEM10 steps

Measures promotional effectiveness with lift metrics by tactic

Proven workflows, not blank prompts

Pick a template built from real CPG workflows or create your own. Sous embeds into your existing workflow, runs the analysis, and delivers work you can act on.

Category reviews, share drivers, distribution whitespace
Promo postmortems, pricing ladders, velocity benchmarks
One click → charts + narrative + export-ready deck

Your data. Your context. Your goals.

Connect syndicated, first-party, and third-party data. Sous understands CPG semantics natively. Layer in your preferences and business objectives so every analysis reflects your reality.

Industry terminology, calculations and cross-source relationships understood out of the box
Organizational preferences and competitive rules that persist
Full context so Sous is always looking for paths forward and ways to win

Data Connectors

Connect all your data sources — Sous speaks CPG natively

Syndicated (Nielsen, Circana, Spins)
Connected
Snowflake
Connected
Azure
Connected
Google Drive
Connected
Amazon S3
Pending
Databricks
Connected

Salty Snacks — US Syndicated

salty_snacks_us_syndicated.csv

DATA SOURCE

Circana

ROWS

10.0K

COLS

68

KNOWLEDGE GRAPH

Enriched

BRANDS

912

PRODUCTS

9,985

CATEGORIES

47

METRICS

24

Growth drivers
Retailer comparison

Data Preview — 100 of 10.0K rows

GEOGRAPHY
TIME
PRODUCT
BRAND
$SALES
UNITS
Total US
L52W
Kettle Sea Salt 8oz
Brand A
$4.2M
1.8M
Total US
L52W
Classic Ridged 10oz
Brand B
$3.8M
1.5M
Total US
L52W
Baked Crisps 7oz
Brand C
$2.9M
1.2M
Total US
L52W
Wavy Original 10oz
Brand D
$2.4M
980K
Total US
L52W
Thin & Crispy 7oz
Brand A
$2.1M
870K
Total US
L52W
BBQ Kettle 8oz
Brand B
$1.9M
760K
Total US
L52W
Ranch Puffs 6oz
Brand C
$1.7M
690K

Make every story start with Sous.

Sous runs the analysis, writes the insight, and builds the deliverable. Your team focuses on strategy, not spreadsheets.